Thursday, October 6, 2011

so much more than a bite...


Sometimes ordinary, everyday people manage to do great things...Steve Jobs was such a person. He changed my life ...in a way that I didn't think about until he was gone. The Joni Mitchell lyric, 'you don't know what you've got till it's gone' is never truer. Did I ever think about the humanity behind the Apple brilliance and creation?....No, not really...I took it for granted like all the other new-fangled extravagances available in this world. Did I put a face to a name?...Not really...Steve Jobs was just a guy I read about, a guy in a turtleneck and sneakers, a brainwave with a big vision and even bigger personality. How neglectful of me...Without all my Apples what would I do? It is how I connect, how I learn, how I create...Like it or not, time spent with the Apples is many hours a day and like it or not it's often more time than we spend with our friends and families...It is rather brutal to think that our time is so dominated by hardware and software but that is the reality of how we live....

I never think about how things work or why they do what they do...I just want them to do their stuff. I have no patience for technical issues...no interest...just high expectations. This is probably not admirable but it is the way I feel about all the metal in my life....I want to open..shift...alt...ctrl...close as and when I need...I want to write and browse as and when the mood takes me...I want to play with photos and videos on a whim and upload and download at rapid speed....I am 100% selfish when it comes to the relationship I have with my computer and with my ipad. Steve Jobs and his team understood this partnership....they were innovative and forward thinking, they helped make this happen and they continually enhanced the one on one experience...

Apple will continue and will prosper of that I have no doubt and to Steve Jobs ....thank you for the unimaginable possibilities, the endless opportunities and the ultimate ease to live in a connected world...xv

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